https://metropolitics.org/ Favoriser les débats et confronter les savoirs et les savoir-faire sur la ville, l'architecture et les territoires. en SPIP - www.spip.net https://metropolitics.org/local/cache-vignettes/L144xH20/siteon0-bf96f.png?1760617828 https://metropolitics.org/ 20 144 https://metropolitics.org/Santa-Claus-Planner-of-the-Pole.html https://metropolitics.org/Santa-Claus-Planner-of-the-Pole.html 2012-12-19T13:09:35Z text/html en Marc Lohez & translated by Oliver Waine territorial development development Christmas Finland Lapland territorial marketing theme park technology park <p>Since the 1960s, the legend of Santa Claus has been a driving force for Lapland's territorial development. The image of the jolly man in red, used initially to promote tourism in this remote region, has become an argument for the construction of technology parks. As the festive season approaches, Marc Lohez considers the effects and the sustainability of the territorial marketing of Christmas. <br class='autobr' /> In true Dickens style, the spirit of Christmas seems to have changed the destiny of Rovaniemi, the</p> - <a href="https://metropolitics.org/-From-the-Field-15-.html" rel="directory">From the Field</a> / <a href="https://metropolitics.org/+-territorial-development-+.html" rel="tag">territorial development</a>, <a href="https://metropolitics.org/+-development-+.html" rel="tag">development</a>, <a href="https://metropolitics.org/+-Christmas-+.html" rel="tag">Christmas</a>, <a href="https://metropolitics.org/+-Finland-+.html" rel="tag">Finland</a>, <a href="https://metropolitics.org/+-Lapland-+.html" rel="tag">Lapland</a>, <a href="https://metropolitics.org/+-territorial-marketing-+.html" rel="tag">territorial marketing</a>, <a href="https://metropolitics.org/+-theme-park-+.html" rel="tag">theme park</a>, <a href="https://metropolitics.org/+-technology-park-+.html" rel="tag">technology park</a>