“Nobody My Age Can Afford to Stay Here Forever”

London billboards are sharing the stories of people moving both to and from the rapidly changing city. Some of them are quite painful to read.

Why do people choose to move to London? And why do they choose to leave? A new project exploring these questions is currently playing out in an unlikely venue – two advertising billboards in the center of the UK’s capital. Called London is Changing, the project is run through a website that invites people who are moving into, out of, or across London to share the reasons and emotions behind their migration. These messages are then displayed on the billboards, hopefully giving passers-by pause for thought as they walk or drive.